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Lionsgate Releasing Imaginary

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  • Lionsgate Releasing Imaginary

    Press release!

    On Electronic Sell-Through May 7 and Blu-ray™, DVD, and Digital May 14 from Lionsgate®

    Hold Blumhouse’s newest nightmare in your own arms!

    SANTA MONICA, CA (April 2, 2024) – Keep your new best friend forever when IMAGINARY arrives on Electronic Sell-Through May 7 and Blu-ray™ (+ DVD and Digital), and DVD from Lionsgate. IMAGINARY stars Chauncey the Bear, Blumhouse’s latest horror icon, now ready to play in your imagination at home! But remember, Chauncey is not imaginary, and not your friend. Alongside Chauncey are his human castmates DeWanda Wise (Jurassic World Dominion), Tom Payne (“The Walking Dead”), Taegen Burns (“The Mighty Ducks: Game Changers”), Pyper Braun (Desperation Road), Betty Buckley (Carrie), Matthew Sato (“High School Musical: The Musical: The Series”), and Veronica Falcón (“Ozark”).

    When Jessica moves back into her childhood home with her family, her youngest stepdaughter, Alice, finds a stuffed bear named Chauncey. As Alice's behavior becomes more and more concerning, Jessica intervenes only to realize that Chauncey is much more than the stuffed toy bear she believed him to be.

    Lionsgate and Blumhouse present, a Tower of Babble production. Written by Jeff Wadlow & Greg Erb & Jason Oremland. Directed by Jeff Wadlow.

    On May 7, Imaginary will be available on Electronic Sell-Through for $14.99 and on May 14, Imaginary will also be available on Blu-ray™ (+ DVD and Digital) for $39.99 and on DVD for $29.96.

    • DeWanda Wise Jurassic World Dominion, The Harder They Fall
    • Tom Payne “Prodigal Son,” “The Walking Dead”
    • Taegen Burns “The Mighty Ducks: Game Changers,” “Blue Ridge”
    • Pyper Braun Desperation Road, “Erin & Aaron”
    • Betty Buckley Split, The Happening, Carrie
    • Matthew Sato “High School Musical: The Musical: The Series”
    • And Veronica Falcón “Ozark,” “Perry Mason,” The Forever Purge

    • Audio Commentary by Producer-Cowriter-Director Jeff Wadlow and Executive Producer-Actress DeWanda Wise
    • Meet Your New Imaginary Friends
    Meet the cast of Imaginary as they discuss the meaning behind their characters and the terrifying creatures of the Never Ever. They also discuss the universal childhood experience of imaginary friends and how that plays such a crucial part in how they worked through this film.
    • Frills and Thrills
    Costume designer Eulyn C. Hufkie uncovers the real-life inspirations behind her designs for the leading ladies of Imaginary.
    • Crafting the Beasts of Imaginary
    Meet Mark Viniello, Claire Flewin, Richard Landon, and Tim Huizing, the Spectral Motion team and puppeteers behind Chauncey the Bear and Bear Beast. Prepare to be amazed as they guide you through a captivating showcase, unveiling their remarkable creations. Immerse yourself in the behind-the-scenes and feature footage that reveals the magic behind each practical effect and how they breathe life into the world of Imaginary.
    • Bringing Nightmares to Life
    Step into the realm of nightmares as you embark on the Never Ever created by production designer Meghan C. Rogers. We’re guided through the home’s terrifying rooms, each infused with an unsettling sense of dread. We unveil the builds, craftsmanship, and attention to detail that brings Jessica’s nightmares to life, from the writing on the walls to the haunting crawl space entrance into Never Ever. Here you’ll gain insight into the twisted world of Imaginary.

    Official Site:
    Publicity Materials:

    Year of Production: 2024
    Title Copyright: Imaginary © 2024 Lions Gate Films Inc. and Blumhouse Productions, LLC. Artwork & Supplementary Materials ®, ™ & © 2024 Lions Gate Entertainment Inc. All Rights Reserved.
    Type: New Release
    Rating: PG-13 for some violent content, drug material and language
    Genre: Horror, Mystery
    Feature Run Time: 1hr 44min
    Subtitles: English, English SDH, Spanish, French
    Closed-Captioned: No
    Blu-ray™ Format: 1080p High Definition 16x9 (2.39:1) Presentation
    DVD Format: 16x9 (2.39:1) Presentation
    Blu-ray Audio:  English Dolby Atmos, English Descriptive Audio, Spanish 5.1 Dolby Audio, French 5.1 Dolby Audio
    DVD Audio:  English 5.1 Dolby Audio, English Descriptive Audio, Spanish 5.1 Dolby Audio, French 5.1 Dolby Audio

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    Rock! Shock! Pop!

  • #2
    He's not imaginary and he's not your friend. He is also not a horror icon.