Free isn't so much a thing that businesses believe in. Costs for free email announcements mount up pretty fast:
I think Code Red really is pretty shoestring at this point -- there probably isn't a PR department. Sending press releases, screeners, newsletters, and all that other free stuff that keeps customers informed is great, but it probably means hiring somebody to even be able to think about it, and then spending money on top of the staff costs to get it to happen. Probably worth it, but not free.
I like it that there's still some guy putting out DVDs; I'm grateful.
- It takes time for somebody to write the copy, proofread & revise it; create/gather up all those images
- It takes time to build & maintain that mailing list of recipients (and otherwise communicate with the people at the other end)
- If it's a large enough list, probably going to pay for some sort of blast service
- It takes time to plan & set up all the processes & responsibilities for any of this to happen.
I think Code Red really is pretty shoestring at this point -- there probably isn't a PR department. Sending press releases, screeners, newsletters, and all that other free stuff that keeps customers informed is great, but it probably means hiring somebody to even be able to think about it, and then spending money on top of the staff costs to get it to happen. Probably worth it, but not free.
I like it that there's still some guy putting out DVDs; I'm grateful.
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